Lighthouse Directions

About This Project

Lighthouse Directions is an Australian based Motivational and Inspirational Company, with Rangi Waitoa at the helm of the company. Lighthouse Directions needed a brand that communicated something more than a “literal translation”. The Director, Rangi Waitoa, hails from New Zealand and her motivational speaking centers around information she gets relating to the Bible and everyday life.

We decided to base the design on the origin of her country of birth, the relationship to the heavens and came up with the concept that captured both elements. Matariki, the Pleiades constellation symbolises both the heavens in Maori Mythology and the directional light used by Sheppard’s in the Nazareth corridor. We also wanted to pay homage to the indigenous Aboriginal culture of Australia, so we used the 8 and 12 sided star icons in the design of the constellation.

Lighthouse Directions has 3 brand principles, the standard brand which is the solid colour logo. The “etherial glowing horizon and shining stars” graphic logo and the Aboriginal Australian Landscape and Heavens version. All three of which are used for specific task.