Glynis and Mike Hair

About This Project

Glynis and Mike are hair stylist to the Stars, cutting famous heads from around the globe, and more closer to home; the New Zealand All Blacks. Mike wanted DigitalFront to come up with a series of brands for his own formulated hair care product. We were invited to his salon to perform a series of shoots and videos shoots for the campaign that had not been branded by this stage.
I wanted to keep it simple, I did not want to over do the brand. I wanted it to be no frills, but stand out amongst the thousands of other Salon Care Products. I wanted it to be Gender Neutral, as it applied to men and women. It had to look elegant enough for women to trust the product, and masculine for men to feel they could use it every day.
The result was simple; we called it Hair Care by Glynis and Mike. The brand becoming simply its creators “Glynis and Mike”.